Big announcement for Eva Longoria: she’s signed a “first look” development deal with NBC Entertainment. “Vanity” deals are not all that unusual, but this is far from one of those standard feel-good projects. Longoria is already an established and successful producer; she’s got her dating reality show Ready for Love scheduled for late March on NBC, she’s one of the producers of Lifetime’s Devious Maids, and–of course–she’s been exec producer of the ALMA Awards for years. She’s also moving forward as a director: Longoria, along with Zoë Saldaña and Olivia Wilde, was selected by Glamour magazine to direct a “2011 REEL Moments” short film based on the true-life stories of Glamour readers. So maybe her production company, cleverly called UnbeliEVAble Entertainment, isn’t all the unbelievable after all.
