L-r: Sebastian Stan, Paul Bettany and Karen Gillan
In anticipation of Avengers: Infinity War, The Walt Disney Company announced today Marvel: The Universe Unites, a charity campaign of epic proportions bringing together the cast of Marvel Studios’ next big blockbuster to support children’s charities through funds raised from the release of the latest line in action figures and toys from the upcoming film.
This week-long event seeks to bring the stars together in a series of #HeroActs and social media challenges to raise funds and awareness for foundations that support children and families impacted by serious illness.
Watch Marvel: The Universe Unites kick-off with stars Sebastian Stan, Karen Gillan and Paul Bettany from this morning’s Good Morning America appearance (below).
Members of the cast have already accepted the challenge, including Mark Ruffalo, Dave Bautista and Don Cheadle among others expected to share the initiative on social media! When everyone’s collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel.
